The second overtime game in Super Bowl history delivered gigantic audience on Sunday, the biggest one in the history of total-viewer ratings, in fact.

Cetaphil’s Super Bowl ad features each one of those things, without outright naming Swift, Kelce or the Chiefs, but referencing them all the same.

The newly expanded version of “The Eras Tour” will debut March 15 on Disney+.

In a groundbreaking shift, Super Bowl advertisers are recognizing and targeting the vast and influential audience of women, inspired in part by pop sensation Taylor Swift.