David Gordon Green’s dramedy Our Brand Is Crisis opened Friday to $1.1 million for a projected $3.3 million weekend, the worst nationwide start in the career of mega star and Oscar winner Sandra Bullock.
The political film, also starring Billy Bob Thornton, was a passion project for Bullock and producers George Clooney and Grant Heslov.
It has been ravaged by critics, however, while audiences gave it a C+ CinemaScore.
Warners co-financed the $28 million movie with Participant Media.
It certainly doesn’t help that Halloween falls on a Saturday this year, but no one expected the weekend’s new offering to get this bad.