After 7 days of viewing across linear and digital platforms, the telecast drew average audience of 19.9 million total viewers and scored 4.43 rating among adults aged 18 to 49.
The telecast averaged 18.76 million viewers (up two million from the 94th Oscars, 13 percent improvement) and 4.03 rating among adults 18-49 (7 percent increase), according to time zone-adjusted fast national ratings from Nielsen.
The telecast’s ‘Nominees Spotlights,’ online featurettes that viewers were encouraged to access via QR codes at the end of segments, garnered 12.85 million collective views on YouTube.
The Academy’s digital content views of the Oscars increased by 359 percent over the prior year and accumulated more than 760,000 new followers between January and March.
