Oscar 2017: Poor Ratings, Another Decline in Viewers

Early numbers indicate that ABC took another big drop in audience for the 2017 Oscar telecast.

In Nielsen’s market overnight ratings, which measure the top 56 markets in the country — representing about 70% of the viewing populace — the 89th Academy Awards brought in a 22.4 household rating/36 share and a 12.7 rating in the 18-49 demographic in Nielsen’s 25 local people meter markets.

The 2016 Oscars, for comparison, brought in a 23.4 household rating and a 36 share, down from 2015’s household rating of 25.0 and 2014’s massive 27.9.

Last year’s telecast drew 34.3 million viewers and 2015, 37.3 million. Both paled in comparison to 2014’s numbers of 43.7 million.

Sunday’s overnight rating is also just up from the previous low-water mark of 2008, when Jon Stewart hosted and pulled a 21.9 overnight rating that ended up translating to 32 million viewers.

The biggest markets for the 2017 Oscars were big metropolitan areas, such as N.Y., L.A., San Francisco.