Oscar 2016: Idris Elba and Beasts of No Nation—Most Discussed Snubs

beasts_of_no_nation_4_elba_fukunagaAccording to digital content analysis, Beasts of No Nation was the film that garnered the most Oscar snub-related online buzz on Thursday, following the 2016 Oscar nominations announcement.

Not only was Netflix’s Beasts of No Nation the most-discussed snub, but the war drama’s lead actor Idris Elba topped the actor category.


Ranking second for both the film and actor categories, “Creed” generated 96% as much Oscar snub-related digital engagement as “Beasts of No Nation,” and star Michael B. Jordan received 45% as much chatter as Elba.

Coming in third place for film was “Carol,” with Will Smith (“Concussion”) hitting No. 3 in the acting category.

Exclusion of Minorities

Considering that four of the top five films on the list feature black protagonists and the other focuses on a lesbian relationship, Amobee concluded that a common thread in what audiences considered an Oscar nominations upset was the exclusion of minorities.

Three Black Actors

Furthermore, the actor list is topped by three black actors and minority actresses are wholly missing from the list, which calls into question the number of quality roles being granted to minority women.

The survey also applied its methodology to director nominations snubs, which generated the only list that wasn’t dominated by minorities.

Ridley Scott (“The Martian”) topped the list, while Steven Spielberg (“Bridge Of Spies”) and Ryan Coogler (“Creed”) generated 58% and 46% as much digital engagement, respectively.

For the second year in a row, the Academy, resurrecting the #OscarsSoWhite hashtag on Twitter.

The hashtag was birthed largely because Selma director Ava DuVernay and actor David Oyelowo were omitted from the 2015 Oscars race.

Amobee discovered that #OscarsSoWhite was used 76,644 times between the Oscar nominations announcements and 5 p.m. ET on Jan. 14.

Oscar-snub related data:

Films Most Associated With Oscar Snub
1. “Beasts Of No Nation”
2. “Creed
3. “Carol”
4. “Star Wars: The Force Awakens”
5. “Straight Outta Compton”
6. “Ex Machina”
7. “Sicario”
8. “Tangerine”
9. “The Good Dinosaur”
10. “Going Clear”

Actors Most Associated With Oscar Snub
1. Idris Elba (“Beasts Of No Nation”)
2. Michael B. Jordan (“Creed”)
3. Will Smith (“Concussion”)
4. Michael Keaton (“Spotlight”)
5. Kristen Stewart (“Clouds Of Sils Maria”)
6. Johnny Depp (“Black Mass”)
7. Jacob Tremblay (“Room”)
8. Helen Mirren (“Trumbo” or “Woman in Gold”)
9. Amy Schumer (“Trainwreck”)
10. Michael Shannon (“99 Homes”)

Directors Most Associated With Oscar Snub

1. Ridley Scott (“The Martian”)
2. Steven Spielberg (“Bridge Of Spies”)
3. Ryan Coogler (“Creed”)
4. Quentin Tarantino (“The Hateful Eight”)
5. Todd Haynes (“Carol”)