Barbie: The World Tour–Fashion Book Is On Sale Ahead of March 19 Release

Barbie: The World Tour Fashion Book Is On Sale Ahead of March 19 Release

Out March 19 on Rizzoli, the tome will feature vintage-inspired outfits dreamed up by celebrity stylist Andrew Mukamal and shot by iconic fashion photographer Craig McDean.

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The Barbie marketing machine marches on.

Fresh off Ryan Gosling’s bedazzled “I’m Just Ken” performance at the Oscars, there’s more to see from director Greta Gerwig’s film.

A new book, Barbie: The World Tour (pre-order on sale for $49.50; regularly $55), will be released on March 19 by Rizzoli and features Barbie star and executive producer Margot Robbie’s whirlwind press tour looks, including outfits that didn’t make it to the pink carpets when the publicity was cut short by the writers and actors strikes. (The film streams on Max.) The actress and her stylist, Andrew Mukamal, teamed with prominent fashion photographer Craig McDean to showcase her Mattel doll-inspired looks.

“This book is the culmination of tens of thousands of hours of work by some of the most talented and creative visionaries and designers on Earth,” Mukamal says in a statement. “Margot and I felt compelled to share this with the world. We hope you love it as much as we do.”

RIZZOLI

Robbie and Mukamal worked closely with Chanel, Donatella Versace, Balmain’s Olivier Rousteing, former Moschino creative director Jeremy Scott and many more luxury houses and designers to recreate Barbie’s vintage looks with high-fashion flair.

Pulling inspiration from archive dolls, they aced the assignment indeed. From a black-and-white striped Hervé Legér bandage dress with white cat-eye sunglasses (a spitting image of the original 1959 Barbie) worn in Sydney, Australia, and “Day to Night” 1985 Barbie-inspired looks by Versace in Seoul to the pink polka dot Valentino mini dress (inspired by a 2015 “Pink & Fabulous” Barbie) and the sparkling Schiaparelli tulle-hemmed black gown from the movie’s L.A. premiere, the Barbie press tour looks helped fuel Barbiecore‘s global fashion takeover.

 

Directed by Greta Gerwig, Barbie stars Robbie as the iconic Mattel doll and Ryan Gosling as Ken as they step out of Barbie Land and into the real world.

It also features Kate McKinnon, Issa Rae, Simu Liu, Kingsley Ben-Adir, Ncuti Gatwa, Alexandra Shipp, Emma Mackey, Hari Nef, Dua Lipa, Ritu Arya, Michael Cera and Emerald Fennell as Mattel dolls in the flesh and America Ferrera, and Will Ferrell as humans, with Helen Mirren serving as narrator.

The fashion world embraced Bariecore long before the movie’s July 2023 premiere, with designers including Valentino creating bold pink looks for its Fall-Winter 2022 Pink PP collection.

During the Barbie press tour in Los Angeles, Sydney, Seoul, Mexico City and London, Gerwig and her stars sported their best beyond-Barbie Land looks on the pink carpet.

On set, Robbie enacted a weekly “Pink Day,: where she would collect fines (which were donated to charity) from those who failed to wear something in the film’s signature color.

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