Film Theory: Taste–Hierarchy, Good Taste, Bad Taste, Middlebrow Taste

Toward a  History and Sociology of Cinematic Taste

Samuel Johnson:

“The vicissitudes of taste.”

Jean Genet, The Thief Journal:

“To achieve harmony in bad taste is the height of elegance.”


“The chief enemy of creativity is ‘good’ taste.”

Samuel A (Roxy) Rothafel:

“The public always knows what it wants just after it has seen it.”

H.L. Mencken:

“No one ever went broke underestimating the taste of the American public.”