The horror genre again dominated the American box office with Jigsaw.
Lionsgate’s fright-fest Jigsaw — reviving the Saw franchise — is the clear favorite to win the weekend with a debut of $20 million or more from 2,800 theaters, including Imax.
Horror has been the big headline of the 2017 box office so far, led by New Line’s blockbuster It.
Directed by Michael and Peter Spierig, Jigsaw picks up a decade after the death of the eponymous murderer as police investigate a rash of slayings that are matching Jigsaw’s signature moves.
Matt Passmore, Callum Keith Rennie, Cle Bennett, and Hannah Emily Anderson star in the R-rated movie.
The marketing campaign for Jigsaw included a national blood drive that collected over 125,000 pints.
In 2010, Saw 3D was billed as the final chapter in the Saw series, but Lionsgate decided to have another go.