Universal first deployed a day-and-date strategy on Peacock earlier this summer with The Boss Baby: Family Business.
The animated adventure film made $57 million at the domestic box office and $48 million internationally, which isn’t a bad result given the ongoing COVID-19 crisis but didn’t come close to matching ticket sales for its predecessor.
The Boss Baby premiered in 2016, and it became a surprise hit with $175 million in North America and $352 million overseas.
For The Boss Baby: Family Business, the studio didn’t report the number of people who opted to watch the exploits of the entrepreneurial toddler, voiced by Alec Baldwin, on Peacock.
