Sony-Screen Gems drama, When the Bough Breaks, opened respectably in second with $15 million at 2,246 sites.
Lionsgate’s launch of European animated comedy “The Wild Life” generated only modest interest in fifth place with $3.4 million at 2,493 locations.
Relativity’s horror film “The Disappointments Room” was nearly invisible with $1.4 million at 1,554 screens for a dismal $901 per-screen average
When the Bough Breaks generated a B CinemaScore with an audience that was 62% female and 61% over 25. Sony distribution president Rory Bruer asserting that those numbers indicate holding power in the coming weeks.
Sony’s third weekend of horror-thriller “Don’t Breathe” finished third with $8.2 million at 3,384 locations to bring its 17-day total to $66.8 million. Bruer noted that the 48% decline represented an excellent hold for the genre.
Warner’s sixth weekend of “Suicide Squad” followed in fourth with $5.7 million at 3,103 sites for a domestic total of $307.4 million. “The Wild Life,” which tells the Robinson Crusoe story from the point of view of the island animals, opened somewhat under expectations at $3.4 million.
Focus’ fourth weekend of “Kubo and the Two Strings” led the rest of the pack in sixth with $3.2 million, followed by Disney’s fifth weekend of “Pete’s Dragon” with $2.9 million, STX’s seventh frame of “Bad Moms” with $2.8 million, Lionsgate’s fifth weekend of “Hell or High Water” with $2.6 million and Sony’s fifth session of “Sausage Party” with $2.3 million.
Lionsgate’s second weekend of Spanish-language comedy “No Manches Frida” continued to perform well in 11th with $2.2 million at 465 sites.
“The Disappointments Room,” starring Kate Beckinsale and Lucas Till, finished in 17th as the first Relativity title to hit the market since the mini-studio emerged from bankruptcy in April. The film, which carries a $16 million price tag and was shot in 2014 by D.J. Caruso, centers on a hidden room in the attic at a rural home.
Relativity has indicated that most of its efforts on “The Disappointments Room” are aimed at the home video and VOD market.
