The Christian drama War Room is showing traction in second at nearly $10 million, or double its $5 million forecast.
Sony’s War Room launched with $600,000 at 1,017 locations at Thursday preview screenings, obliterating Warner’s We Are Your Friends, which generated a mild $175,000.
War Room, which expanded to 1,135 sites Friday, will have the top per-screen average among wide releases this weekend.
Released through Sony’s TriStar label, War Room centers on a couple who find the solution to their crumbling marriage in prayer.
TriStar scored impressively last year with another faith-based drama, Heaven Is for Real, which topped $90 million domestically.
War Room stars T.C. Stallings, Elizabeth Becka and Noel Baker.
Made for only $3.5 million budget, War Room has been the top online ticket seller at the Fandango site, generating more than 30% of sales.
Sony is benefiting from slotting War Room strategically: It’s a movie that plays well among an audience that’s underserved.
