Blumhouse’s BH Tilt label released Sleight in 565 theaters, and earned a weekend gross of $1.7 million.
The film tells the story of a young street magician in Los Angeles (Jacob Latimore) who uses magic and his mind to save his kidnapped sister.
Seychelle Gabriel, Dulé Hill, Storm Reid, and Sasheer Zamata also star.
The label’s marketing and release strategy targeted a young, urban audience: 72% of audiences fell in the 18-34 demo and 45% were African-American.
Share this:
