David Bautista’s My Spy is pushed back a month to April 17 in order to take advantage of a recently cleared slot for the family comedy.
In “My Spy,” Bautista is forced to teach spy craft to a precocious 9-year-old girl, played by Chloe Coleman of “Big Little Lies.”
Bautista is ordered to go undercover and surveil a family, but the daughter, played by Coleman, foils the plan by discovering the hidden cameras. She then blackmails him into teaching her how to be a spy — sealed with a pinky promise.
After “No Time to Die” was pushed from April 10 to November due to the coronavirus slowing the global box office, “Trolls World Tour” moved up to take the movie’s former release date.
This left the weekend of April 17 open for “My Spy,” which STXFilms moved on Friday, a week before the film would have opened on March 13.
“My Spy,” which cost $18 million to produce, has opened well in Australia and New Zealand and the studio believes the shift gives it an opportunity to expand awareness with an insignificant impact on its media spend.
The major titles opening on its former release date of March 13 are Sony’s action pic “Bloodshot” and Universal’s horror thriller “The Hunt.”
On April 17, “My Spy” will face Searchlight’s horror mystery “Antlers” and Sony Classics’ drama “Charm City Kings.”
The film is directed by Peter Segal (“Get Smart”) from a script by the sibling writing team of Jon and Erich Hoeber (“Red”).
Good Fear’s Chris Bender and Jake Weiner are producing the project alongside MWM Studios, Bautista, Segal, Jonathan Meisner and Gigi Pritzker. Rachel Shane and Adrian Alperovich serve as executive producers, while Stacy Calabrese is a co-producer, all on behalf of MWM Studios.
