March For Our Lives and We Stand United, an organization of artists and activists, released a powerful (and humorous) PSA, My First Time.
The video urges all Americans, particularly young first-time voters, to register and turn out the vote in the November 6 midterm election.
The PSA video is being released one week before October 9, which is the voter registration deadline in most states and features some of the most notable actors including Chadwick Boseman, Don Cheadle, Rosario Dawson, Chris Evans, Scarlett Johansson, Zoë Kravitz, and Mark Ruffalo.
The PSA also launches March For Our Lives’ first #TurnoutTuesdays, a weekly call-to-action, targeting eligible young voters, intended to motivate and engage them to participate in the democratic process.
“We are incredibly excited to have the opportunity to team up with these extraordinary ‘heroes’. While the video may make you laugh, the message is clear. No matter how or where you do it, all that matters is on November 6th we need all Americans to register and vote on Election Day. Our generation has the power to be heard all across America. We need every single American to join us in the fight,” said March For Our Lives Co-Founder Delaney Tarr.
“Every single American has the chance to be a superhero–in real life. Every single person has the chance to stand up for what they believe in, all they have to do is vote! We are excited to join We Stand United, to highlight this crucial responsibility,” said March For Our Lives co-founder David Hogg. “This year’s election will shape our country for years to come, and we want to make sure that all young Americans are ready for their first time in the ballot box. This election is too important to sit on the sidelines.”
“The young leaders of the March for Our Lives movement are real life superheroes, showing the nation what hope and leadership look like. Young people have the numbers and the power to change the country, starting this midterm election. Register to vote today, vote on November 6th, and change the future,” said Mark Ruffalo, actor and We Stand United co-founder.
Actress and activist Zoe Kravitz added, “Do it. Join young people everywhere and vote November 6th. We have the power. Let’s rise up, register, and VOTE to make our voices heard.”
“Young people are poised to lead the nation,” said actress and activist Rosario Dawson. “They are the biggest potential voting bloc, and they can decide the midterm elections and with it make real change happen. That’s why we’re joining with youth leaders to urge all young people to register to vote today and get out to vote this November 6th!”
Bruce Cohen, Oscar winning producer and We Stand United co-founder, said, “We made this video to amplify the voices of youth leaders and their crucial message to young people everywhere that their votes will make a difference. By registering now and getting out to vote on November 6, you can create a better future.”
