Million Ways to Die in the West, A: Seth MacFarlane’s Stale Comedy

A Million Ways to Die in the West, Seth MacFarlane’s comedy bowed to a paltry $17.1 million across 3,158 locations. That weak opening was below even Universal Picture’s modest mid-$20 million projections.

The raunchy comedy marked MacFarlane’s debut in front of the camera, but westerns are a tricky genre at the box office and critics lambasted the film.

Its opening numbers are a far cry from the $54.4 million opening that “Ted” enjoyed in 2012.

The consolation for Universal, which co-financed the picture with Media Rights Capital, is that “A Million Ways to Die in the West” cost a relatively economical $40 million to produce. It will now look to foreign markets and ancillary revenue streams, such as cable rights and home entertainment sales, as it tries to break even or move into the black.

Internationally, “A Million Ways to Die in the West” opened in 21 markets, grossing an estimated $10.3 million. The studio will open the picture in 41 additional markets in the upcoming months.