Benefiting from its high-concept, Little is a body-swap comedy about a tech mogul (Regina Hall) who transforms back into the 13-year-old version of herself (Marsai Martin) just before a major presentation.
Despite mixed reviews, the PG-13 film generated $15 million when it launched in 2,667 locations, a solid debut, considering Universal’s low production budget, about $20.
“Little” also began its international rollout, grossing $1.9 million from 11 foreign markets.
“Little” attracted mostly older female audience, with women accounting for 65% of ticket buyers and 56% over the age of 25.
African Americans made up 43% of crowds, while 28% were Caucasian and 21% were Hispanic.
Will Packer, known for his work on “Girls Trip,” “Night School,” and the “Ride Along” franchise, produced the comedy, which was directed by Tina Gordon.
Martin, who came up with the premise of the movie, serves as the youngest executive producer of all time.
“Little” is the lone comedy in a marketplace mainly dominated by superhero tentpoles and horror flicks.
