It’s a Wonderful Life: Decades Later, Still Popular on TV

I just read this interesting item in Variety:

On Christmas Eve, NBC’s 42nd telecast of Frank Capra’s 1946 classic It’s a Wonderful Life, starring Jimmy Stewart and Donna Reed, saw a solid bounce over last year’s numbers.

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Total viewers in live + same day ratings jumped by nearly 1 million to 4.5 million, while the 18-49 demographics rating inched up to 1.0, from 0.8 last year.

The Oscar-nominated fable, which celebrates this year its 70th anniversary, continues to appeal to younger viewers, And as is well known by now, it’s TV that put this movie on our collective radar over the past decades.

Though nominated for the Best Picture and other Oscars, It’s a Wonderful Life was neither critically acclaimed nor commercial popular when initially released, facts that devastated its creator, Capra, who made the movie after long military service in WWII.