Orgasm Inc.: Liz Canner’s Docu about Female Pleasure

First Run Features has acquired North American theatrical, television, home video and internet rights to Orgasm Inc.

Liz Canner’s documentary explores the strange science of female pleasure, and in the process reveals the often warped mentality of our pharmaceutical and medical industries. First Run will launch the film theatrically in early 2011, following its festival run.

Orgasm Inc. begins when filmmaker Liz Canner is hired to edit erotic videos to be used in a drug trial for a pharmaceutical company.

Her employer is developing what they hope will be the first FDA approved “Viagra” drug for women that will treat a new disease: Female Sexual Dysfunction (FSD). Intrigued, Liz decides to make a movie about the science of female pleasure. But she soon begins to suspect that her employer, along with other medical and pharmaceutical companies, might be trying to take advantage of women (and potentially endanger their health) in pursuit of profit.

Liz embarks on a nine year odyssey as she follows pharmaceutical companies and medical device manufacturers who are racing to be the first to win FDA approval for their product – be it pill, patch, nose spray, or some other delivery device. The promised cure: “normal” sexual function and orgasm. The prize: billions of dollars in profits.

Canner was recently named one of the top ten independent filmmakers to watch in 2009 by Independent Magazine and honored with a Visionary Award from Dartmouth College for the movie.

She had earned BA with Honors from Brown University in 1991. Canner’s documentaries have been broadcast on PBS, cable stations and internationally in many countries. They have screened at festivals like the New York Film Festival and the Human Rights Watch Film Festival. For her contribution to the field, Canner has been honored with a Radcliffe Institute for Advanced Study (Bunting) Fellowship from Harvard University and a Rockefeller Foundation Next Generation Leadership Fellowship.