Tenet: Weak Domestic Box-Office; Stronger in Foreign Markets

Box Office: ‘Tenet’ Hits Tepid $29.5M in U.S. But Crosses $200M Globally

 

Tenet- Publicity still 6-H 2020
Warner Bros. Pictures

Over the weekend, the pic earned an estimated $6.7 million domestically for a total of $29.5 million. The studio said it’s a promising sign that Tenet dropped just 29 percent from the $9.4 million earned during the three-day Sept. 4-6 weekend. However, it isn’t an apples to apples comparison since Tenet unfurled over the long Labor Day corridor.

Warner Bros. has been shielding domestic grosses from public view by blocking anyone from seeing Tenet numbers on Comscore, a receptacle for real-time grosses provided by cinemas.

The only number previously given out by Warners was the $20.2 million earned by Tenet through Sept. 7 after opening Sept. 3 where it could in the U.S. and the weekend before in Canada.

Warners is reporting grosses normally for international markets, which are well ahead of the U.S. in terms of cinema reopenings. Tenet has now grossed $177.5 offshore for a global total of $207 million through Sunday. It isn’t unusual for Nolan’s movies to make far more overseas.

op markets where Nolan’s films prosper remain off limits in terms of moviegoing — and more than 25 percent of the entire box office marketplace remains closed. Warners has always said that Tenet will be a marathon versus a sprint.

Last week, theaters in New Jersey and Orange County began reopening. It was a major boost for Tenet, considering cinemas in both areas are close to L.A. and New York City. Indeed, the two top-grossing theaters this weekend were in Orange County, followed by a location in Northern Virigina, a Los Angeles drive-in and a theater in New Jersey.

Sony is estimating a $1.1 million opening for rom-com The Broken Hearts Gallery. Like Warners, Sony isn’t allowing anyone to see the numbers on Comscore.

The studio said the film’s opening was strong, considering the challenges facing the marketplace.

Broken Hearts Gallery came in behind holdovers The New Mutants ($2.1 million) and Unhinged ($1.5 million).

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