Evil Dead: From Cult Classic to Commercial Hit

Sony’s “Evil Dead,” a remake of Sam Raimi’s 1981 original cult movie, is doing well: It earned $11.9 million Friday.

As expected, fan boys fueled the weekend’s domestic box-office: “Evil Dead” remake occupied top position with an estimated gross of $26 million.

The TriStar, FilmDistrict and Ghost House Productions release got off to a strong start against players with a little broader appeal this frame, including Universal’s “Jurassic Park” 3D rerelease and Fox-DreamWorks Animations “The Croods.”

Friday was definitely be the horror flick’s strongest day, with that early jump quite certainly enough positioning the film to win the weekend.

Internationally, Sony launched “Evil Dead” at 21 markets where it earned $4.5 million; Russia contributed $1.6 million, followed closely by Spain, with $1.5 million.

Not surprisingly, “Evil Dead” dropped

26% from opening day. Most horror films tend to do so, though this film also had considerable fanboy appeal. The film, which has received a 65% fresh rating on Rotten Tomatoes, grossed 56% of its opening from men 25 and older.