Boss Baby, The: Alec Baldwin Animation Outperforms, Dethroning Beauty and the Beast

DreamWorks Animation’s The Boss Baby, released by Fox, grossed an estimated $15.5 million in North America, including its $1.5 million at Thursday night previews.

Looking to perform at a $50 million weekend, the movie should grab the weekend’s box-office crown from Disney’s Beauty and the Beast, which is now entering its third successful weekend.

That’s well above expectations that had pegged the movie at $30 million for the three days.

Beauty took in $13 million for the day, as its domestic gross crossed the $360 million mark and put it on track for a three-day gross of about $48 million.


The movie earned an A- CinemaScore, with moviegoers under 25 giving it a solid A.

'The Boss Baby' and screenwriter Michael McCullers

DWA’s The Boss Baby opened in 3,773 theaters. The PG-rated, CG-animated movie stars Alec Baldwin, who voices the character of a business-minded, bossy baby who is on a secret mission. The film is based on the 2010 children’s book written and illustrated by Marla Frazee. Tom McGrath directed the pic, which has a voice cast that also includes Steve Buscemi, Jimmy Kimmel, Lisa Kudrow, Miles Christopher Bakshi and Tobey Maguire.