Streaming might hold the future of mass and massive viewing.
Netflix’s thriller Bird Box scored the biggest seven-day viewership of all the streamer’s original movie releases to date, with just 45 million member accounts having watched the movie in the first week.
The movie bowed December 21 worldwide on Netflix, and became an instant Christmas Day family-viewing experience for some.
In “Bird Box,” Sandra Bullock is a single mom trying to save her kid’s lives after mysterious forces invade Earth and causes people to kill themselves. Survivors navigating the post-apocalyptic world must wear blindfolds or be exposed to supernatural forces that embody their deepest fears.
“Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box, best first 7 days ever for a Netflix film!” the Netflix Film account on Twitter boasted.
The Sandra Bullock-starrer has spawned a raft of internet memes since its release.
