Avengers: Age of Ultron–Massive Bow but No 2 Opening (behind The Avengers)

Joss Whedon‘s Avengers: Age of Ultron, which bowed to $187.7 million from 4,276 theaters in North America, is the No. 2 opening of all time behind The Avengers.

Overseas, where the summer’s first tentpole began opening last weekend, Age of Ultronearned another $168 million from 88 territories for a foreign total of $439 million and early worldwide haul of $627 million.

In only 12 days, it has surpassed the lifetime global earnings Captain America ($371 million), Thor ($449 million), Iron Man ($583 million) and Iron Man 2 ($622 million).

In the US, there was eagerness to see if it could beat the $207.4 million debut of the first Avengers on the same weekend in 2012 and become the new champ. Instead, it came in 9.7 percent behind.

As the weekend progressed, Saturay night’s Floyd Mayweather and Manny Pacquiao fight had damaging effects on Ultron.  The event, costing $89.9-$99.9, is expected to have generated hundreds of millions in revenue.  Many thousands watched the fight on pirate sites.

 

Younger Male Viewers

Males made up 59 percent of Ultron‘s audience, while nearly 60 percent of ticket buyers were 25 and over.  Families represented 22 percent and teens, 12 percent.

Marvel Studios now boasts the top three opening weekends of all time domestically, thanks to the two  Avengers entries and Iron Man 3, which debuted to $174.1 million in May 2013.  Age of Ultron pushes Harry Potter and the Deathly Hallows — Part 2 ($169.2 million) to No. 4.

Only eight films in history have opened to $150 million or more domestically, with only Marvel cracking the $170 threshold.
Will Age of Ultron have staying power?  Can it ultimately match the $1.5 million earned by Avengers worldwide in 2012.  The latter had the cache of being the first superhero mash-up and earned an A+ CinemaScore, compared to an A for Age of Ultron.

On Friday, Age of Ultron grossed a massive $84.5 milion domestically, the biggest opening day for a superhero film and the second biggest of all time after the final Harry Potter film ($91.7 million).

In 2012, Avengers pulled in $80.8 million on its first Friday. However, Age of Ultron lagged behind Avengers on Saturday ($57.2 million versus $69.6 million).

Imax theaters showing Whedon’s film generated $25.2 million in worldwide ticket sales this weekend without the benefit of China, a new record.

Avengers: Age of Ultron, costing $250 million to make, returns Robert Downey Jr. as Iron Man, ChrisHemsworth as Thor, Mark Ruffalo as the Hulk, Chris Evans as Captain America and Scarlett Johansson as the Black Widow. The ensemble cast also includes Jeremy Renner, Don Cheadleand Paul Bettany.  This time, the superheroes and their allies must work together to stop Ultron (James Spader), who intends to destroy the world.

No other film dared open nationwide opposite Age of Ultron, leaving the rest of the box office battle to holdovers.

Universal’s Furious 7 finished Sunday with a global gross of $1.429 billion, passing up Deathly Hallows ($1.341 billion) became the No. 4 top-grossing title of all time at the worldwide box office behind Avengers, Titanic ($2.2 billion) and Avatar ($2.8 billion).

Blake Lively-starrer The Age of Adaline placed No 2 in North America, falling 53 percent in its second weekend to $6.3 million for a 10-day cume of $23.4 million for Lakeshore and Lionsgate.

Furious 7 followed with $6.1 million, while Sony’s Paul Blart: Mall Cop 2 placed No 4 with $5.5 million for a domestic total of $51.2 million.

A24 Films’ indie hit Ex Machina crossed $10 million in North America, grossing $2.2 million from 1,279 theaters for a total of $10.9 million. The sci-fi film placed No. 7.