American History: Marijuana is Finally (Jan 1, 2018) Legal in California

As of January 1, Marijuana is legal in California, and there will be money to be made in Hollywood with recreational pot.

California’s legalized sales revenues could reach $20 billion in 2018, according to cannabis site “Green Market Report.”

This will launch celebrity branding and endorsement deals, placing weed brands in line with fashion and liquor brands for event sponsorship and product placement.

There will be awards-show cannabis gifting suites and a lounge at the Sundance Film Fest.  Advocacy group Bianca Green, who has campaigned for legalization at events attended by Gigi Hadid and Kendall Jenner.

Legalization is expected to help lift the stigma for stars, after Snoop Dogg, Willie Nelson, Melissa Etheridge and Wiz Khalifa. “We’re going to see bigger names in Hollywood moving in,” says Green Market Report’s Cynthia Salarizadeh, who predicts Gwyneth Paltrow could mimic Whoopi Goldberg and launch women’s wellness products infused with CBD.

The new law should make it easier to tap other stars. “We are actively looking for endorsements from A-list talent,” says Daniel Yi, spokesman for MedMen, which has a fund to pay for talent.

The new venues would look more like Apple stores than hippie headshops. “We’re looking for people who you would say, ‘I didn’t know she used marijuana!’ ” Says Maya Cooper, director of marketing for Snoop Dogg’s cannabis platform Merry Jane.

Hollywood has played a part in changing perceptions of marijuana. According to a 2017 CBS News poll, 61 percent of Americans support legalization for recreational use.

This spring, “Dr.” Dina Browner, cannabis consultant on Netflix’s Disjointed, is launching Top Shelf With Dr. Dina on 420TV, an Anthony Bourdain-style web series.