Free Guy: Trailer for Ryan Reynolds Action Comedy Scores 55 Million Views on First Day

FREE GUY

20th Century Studios
Free Guy, the family-friendly action-comedy, stars Ryan Reynolds, who’s riding high after the smash hits, Deadpool and Deadpool 2.
Interest generated by a new trailer for Free Guy, a sci-fi action-comedy, provided a much needed good news for Hollywood as the box office struggles to keep titles on the 2020 marquee.Directed by Shawn Levy, 20th Century and Disney’s Free Guy is scheduled to hit theaters on December 11.

That easily surpasses the number of people who viewed the film’s first trailer late last year (40 million).

The Free Guy trailer surpassed Levy’s Ready Player One (44.5 million) and Marvel’s family-friendly Ant-Man and the Wasp (50 million), according to stats.

Also in its first 24 hours, the trailer boasted 12 million views on Instagram, while its social media metric was 40,000 despite the fact that many Americans are presently distracted by real-life events unfolding in Washington, D.C. (that compares to 25,000 for Jumanji: Welcome to the Jungle).

Free Guy centers on a character in a video game who becomes self-aware and begins to change the rules of the world by becoming the hero as opposed to an NPC, or non-player character. Jodie Comer, Joe Keery, Lil Rel Howery, Utkarsh Ambudkar and Taika Waititi also star.

The film is produced by Reynolds, Levy, Sarah Schechter, Greg Berlanti and Adam Kolbrenner, with Mary McLaglen, Josh McLaglen, George Dewey, Dan Levine and Michael Riley McGrath serving as executive producers.

On Sunday, Reynolds and his team, alongside Disney marketers, dropped a teaser trailer poking fun at whether Free Guy will actually make its release date.

Reynolds has been heavily involved in the marketing of his films, such as Deadpool.

That was followed by the new trailer. Watch below.

'Free Guy' Trailer Scores 55 Million Views in First 24 Hours