Variety Reports:
Kevin Hart’s failure to quickly and effectively respond to controversy over his homophobic tweets shows that celebrities have little margin for error when faced with a burgeoning scandal.
Over the span of 24 hours, Hart’s dreams of hosting the Oscars went up in smoke after the comic offered up two non-apologies that were churlish, defiant, and indignant.
“In this day and age you’ve got minutes, if not seconds to deal with a crisis,” said Andrew Blum, head of the crisis PR firm AJB Communications. “You always offer the most apologetic statement first and he didn’t.”
That didn’t happen. Instead, it was only on his third attempt, following two Instagram videos that public relations gurus say were tone deaf, that Hart seemed to recognize he’d hurt people.
Please read the rest of this interesting analysis by Brent Lang:
How Kevin Hart Failed to Apologize, Offended the LGBTQ Community and Blew His Oscar Hosting Dreams
