Valentine's Day at the Box-Office: Action and Romance

February 15, 2008–Valentine's Day moviegoers embraced action and romance. In their first day of release, Fox-Regency's “Jumper” and Disney-Summit's “Step Up 2 the Streets” posted $6.63 million at 3,402 theaters and $6.6 million at 2,470, respectiely.

It's rare to unspool a Presidents Day wide entry on a Thursday. However, distribs have been keen to cash in on Valentine's Day audiences. According to Rentrak, the last film to bow on the Thursday prior to Presidents Day, which also happened to be Valentine's Day, was “The Silence of the Lambs,” in 1991.

Warner's “Fool's Gold,” another date film, took third yesterday with $3.6 million from 3,125 engagements, bringing its first week's cume to $29 million.

In fourth, U and Working Title's “Definitely Maybe” romanced $3.1 million off 2,203. Picture's gross is just shy of the $4 million posted respectively by such winter-spring Working Title romantic comedies like 2001's “Bridget Jones's Diary” and 2002's “40 Days and 40 Nights.” “Bridget” wound up grossing $10.7 million in its first three days at the box office while “40 Days” raked in $12.2 million.