Super Bowl 2021: Jesse Collins Producing Halftime Show

Jesse Collins on Producing Super Bowl Halftime Show Amid a Pandemic.

Photographed by Victoria Wall Harris

The exec who pulled off June’s BET Awards, the first pandemic-era marquee TV event not filmed over Zoom, will also put on the Grammys and the Oscars while under the shadow of COVID-19.

Jesse Collins is producing the Super Bowl half-time show with The Weeknd (February 7), the Grammy Awards (March 14) and the Oscars (April 25).

In 2021, with constantly evolving COVID-19 restrictions, it’s more than ambitious. “I try not to think about it as a collective,” he says with a nervous laugh.

Collins’ ability to pull off last June’s BET Awards, the first pandemic-era marquee TV event not filmed over Zoom, convinced Hollywood that he could tackle three of TV’s top tentpoles with similar limitations. It’s a coup for the Washington, D.C.-area native, who formed his production company in 2012.

The father of three, who got his start as a radio DJ and later channeled his love of music into BET’s hit 2017 miniseries The New Edition Story, is excited by the challenges, but he hopes not to be pigeonholed as the live-events guy.

“I want to be a part of a company that people trust to do anything, it could be a cartoon, a film, an unscripted series. We just want to create.”