Gay Culture: Same-Sex Couples in Coca Cola Ads

Telling the story of a same sex couple (two dads) who take their daughter roller-skating, the segment, part of Coca Cola ad during Super Bowl, won the approval of GLAAD and the LGBT community.

The landmark ad was the first Super Bowl commercial to feature a gay family, following in the footsteps of prominent stars such as Ellen DeGeneres who have appeared during the big game.

“Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans who proudly support their LGBT friends, family and neighbors as integral parts of ‘America the Beautiful,'” said GLAAD president and CEO Sarah Kate Ellis.

“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are,” said Ellis.

One of the dads spoke out in the behind-the-scenes video saying: “Today I see people asking us to hold hands, people embracing us as a family and respecting us.”

Coke also released a behind-the-scenes video telling real-life stories.

The ad will run nationwide again during the Opening Ceremonies of the 2014 Winter Olympics. Coca-Cola is a worldwide sponsor of the Winter Olympic Games.