July 13, 2009–Universal Pictures International will releasing a more moderate “15” certificate version, for viewers aged 15 and above, of Sacha Baron Cohen riske comedy “Bruno” in the U.K. and Ireland to reach wider audiences.
The original, uncensored “18” certificate version of Larry Charles' picture about a gay Austrian fashionista scored the highest grossing opening weekend of all time for an adult-rated comedy in the U.K. and the biggest opening Friday of all time for an “18” rated movie.
“Bruno” grossed an estimated $8 million (£5 million) in its opening weekend in the U.K. and Ireland this weekend to take the top spot at the box office. Pic, which earned $30.4 million in its U.S. opening, was released in a total of 28 countries worldwide, earning $55.4 million.
The toned-down version, which will be released in the U.K. and Ireland July 24, will be 1 minute 50 seconds shorter than the original version. Universal is planning on keeping both versions in U.K. theaters concurrently.
“Due to the overwhelming demand by fans who are desperate to see the film, we're really pleased to be able to offer a '15' certificate version,” said Universal Intl. president David Kosse. “Both of these versions will allow many more of Bruno's fans in the U.K. to enjoy the film.”
