Sundance Film Fest 2009: Sex Comedy Humpday Acquired by Magnolia

Jan 20, 2009–Magnolia has acquired worldwide rights to Lynn Shelton's “Humpday,” a lo-fi buddy comedy that generated a small bidding war.   The film stars Mark Duplass and Joshua Leonard as two straight best friends who filmed themselves having sex for an art project.

 

The comedy premiered Friday in the Sundance Film Festival's competition section.  In an unorthodox release plan, Magnolia will launch the picture on VOD before an August theatrical opening, like their release of the crime picture “Flawless” starring Demi Moore.  The company plans to sell international rights.

The deal was negotiated by Josh Braun and Kevin Iwashina of Submarine on behalf of the filmmakers with Tom Quinn and Eamonn Bowles from Magnolia Pictures.