Emanuel Levy
Cinema 24/7
Genre is still a useful theoretical and empirical tool in film studies and in film criticism.
Genre helps us understand the nature of film as a commodity by reflecting audiences expectations.
As such, it is intricately related to the making, marketing, and consumption of films.
The scholar Stephen Neale has offered a useful definition of the concept (1980):
“Genres are systems of orientations, expectations, and conventions that circulate between industry, text, and subject.”
There are at least four areas of research:
Genre and ideology
Genre and representation and diversity
Genre and auteur directors
Genre and the public (the viewing experience)
Movie Genres: Theory and Research
Genre is still a useful theoretical and empirical tool in film studies and in film criticism.
Genre helps us understand the nature of film as a commodity by reflecting audiences expectations.
As such, it is intricately related to the making, marketing, and consumption of films.
The scholar Stephen Neale has offered a useful definition of the concept (1980):
“Genres are systems of orientations, expectations, and conventions that circulate between industry, text, and subject.”
There are at least four areas of research:
Genre and ideology
Genre and representation and diversity
Genre and auteur directors
Genre and the public (the viewing experience)