Film Theory: Ideology–Americn Cinema

At any given historical time, every culture has dominant ideology, a value system. Ideology becomes part of the means of interpreting the self and other in the world

Ideology is reflected continually in the popular media (film, television), politics, religion.

But ideology is never, anywhere, monolithic; it’s full of contradictions, or cracks.

Ideology perpetually shifts and modifies itself, as struggles between various forces within the culture continue and conditions and conflicts develop

American film is both the carrier of dominant ideology and its reflector.

Occasionally, film is even arbitrator of the changes and shifts within ideology

Film supports dominant ideology when it presents itself as an unmediated reality.

It’s entertainment, while it reinforces accepted notions of love, heroism, family

In the late 1960s and early 1970s, some films questioned dominant ideology and accepted notions and assumptions

More directors became more independent, more in control of their work.