Disney Plus: Launching November 12

Disney will begin its international roll-out of Disney Plus on the same day, November 12, that the direct-to-consumer service launches in the U.S., with a push into Canada and the Netherlands, followed by Australia and New Zealand.

Disney’s Direct-to-Consumer and International group announced Monday that it had reached global agreements with Apple, Google, Microsoft, Roku, and Sony to distribute the Disney Plus app across partner mobile and connected-TV devices.

In the U.S., access to Disney Plus will cost $6.99 per month. Pricing plans in the first four international markets will be roughly comparable.

In Canada, the service will cost $8.99 (Canadian) per month (or $89.99 per year), and in the Netherlands, the price will be €6.99 per month.

On November 19, Disney Plus will launch in Australia and New Zealand, priced at $8.99 (Australian) per month (or $89.99 per year) and $9.99 (New Zealand) per month (or $99.99 per year), respectively.

Beyond the initial five countries, the company expects Disney Plus to be available in all major markets within the first two years.

The company also launched a Disney Plus social-media campaign involving the accounts for the major Disney brands featured in the service — Disney, Pixar, Marvel, Star Wars, and National Geographic. Disney Plus has handles for the U.S. and Canada on Facebook, Instagram, and Twitter.

 

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