Directors: Reputation Building–Fame, Prestige

Authorial case studies (Hitchcock) that questions the notion of artistic reputation as simply or only constituted  by the inherent merits of the work

Reputation building (Douglas Sirk)

Artistic reputation depends on many different variables:

Merits of work, reviews, publicized intentions, marketing vs. publicity; practice of critical institutions and the media (Internet); the socio-political circumstances.