Indie Companies: Broad Green, New Label Searching for Identity

Broad Green will lay off some of its 90-person work force, mostly junior level staffers.

Adam Keen has resigned as head of publicity for Broad Green.

Broad Green had a hit with Robert Redford’s A Walk in the Woods, but failed to generate much box office for the Andrew Garfield drama 99 Homes, which grossed $1.4 million, and Terrence Malick’s Knight of Cups, which couldn’t gross even $1 million.

The company is in the process of re-positioning itself, moving away from the art house and trying to back more mid-budget, commercially-oriented fare.

Last spring, it hired “Straight Outta Compton” producer Matt Alvarez as president of production. Alix Madigan, a veteran indie producer who served as head of creative affairs, left the company.

Broad Green is trying to enter mainstream market with such films as the dance comedy Step Sisters and Billy Bob Thornton’s Bad Santa 2.

It will distribute the Kate Winslet dramedy The Dressmaker this September on behalf of Amazon Studios.

Last weekend, it opened the Bryan Cranston’s action thriller The Infiltrator to solid reviews, but a mediocre gross of $6.7 million.