No Time to Die: Box Office–Bond Movie 25 Eyes $60M Weekend After $23.3M Friday

No Time to Die Box Office: James Bond Movie Eyes $60M Weekend After $23.3M Friday

The long-delayed tentpole stars Daniel Craig in his final turn as the storied spy 007.

The 25th James Bond movie No Time to Die opened to $23.3 million at the Friday box office in North America, a promising start for a Hollywood tentpole relying on older audiences.

Friday’s earnings, which include $6.3 million in previews, puts the MGM and EON tentpole on course to open to $60 million, in line with tracking. While that may not set any Bond franchise records, it is one of best starts of the pandemic era.

Friday’s audience skewed male (64 percent), while 57 percent of ticket buyers were over the age of 35, including 37 percent over 45 years old.

No Time to Die received an A- CinemaScore, the same as the last Bond film, 2015’s Spectre. Spectre started off with $70 million.

In 2012, Skyfall, which opened to a record $88.4 million domestically, earned an A CinemaScore, and is the only Bond picture to cross the $1 billion mark.

 

Daniel Craig in James Bond Pic 'No Time to Die'

Sean Connery and Joseph Wiseman in DR. NO, 1962.

 

Bond movies have always skewed older and don’t enjoy the sort of mega openings that superhero fare can enjoy.

Last weekend, Sony’s Venom: Let There Be Carnage shattered expectations with a pandemic-best $90 million debut.  Only 90 percent of Venom 2‘s opening weekend audience was 45 and older.

No Time to Die runs a two hours and 43 minutes, reducing showtimes and making it the longest Bond film.

Superhero pics tend to see big drops in their second outings, and Venom 2 is no exception. The sequel could dip 67 percent to $30 million.

The nostalgia factor is high for No Time to Die, considering the 25th Bond installment marks Daniel Craig’s fifth and final turn as the storied British spy.

Directed by Cary Fukunaga, the picture is being distributed domestically by United Artists Releasing and internationally by Universal. The cast also includes Lea Seydoux, Ben Whishaw, Naomie Harris, Ralph Fiennes and Christoph Waltz, along with franchise newcomers Rami Malek, Ana de Armas and Lashana Lynch.

In North America, No Time to Die is playing in 4,407 theaters, the widest footprint of any Bond pic