Netflix Is a Joke: Steaming Giant New Campaign

White billboards stating “Netflix Is a Joke” appeared in New York and Los Angeles Tuesday.

The signage is part of a new marketing campaign from the streaming service, which declined to comment on the billboards Tuesday.

Social media users in New York and Los Angeles posted photographs on Tuesday of the billboards, which appeared that morning. The billboards were spotted in the Hell’s Kitchen neighborhood of New York, over the Arco gas station at Olympic and Robertson in Los Angeles, and in other locations.

The Netflix campaign is expected to expand in the weeks ahead.

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