Warner and New Line’s Tag debuted with $14.6 million in 3,382 theaters.
The R-rated comedy, starring Ed Helms, Jake Johnson, Jon Hamm, and Jeremy Renner, is based on a Wall Street Journal article about a group of grown men who play a longstanding game of tag.
Those over the age of 25 accounted for 78% of audiences, with an even male-female split, while 58% were under 35 years old. Attendees seem satisfied, giving the film a B+ CinemaScore and 74% audience score on Rotten Tomatoes.
Ocean’s 8 earned the No. 2 spot in its sophomore frame, picking up another $19.5 million in 4,145 locations.
The female-fronted heist spinoff had a series-best opening last weekend with $41.5 million.
Overseas, the Warner film secured $19.3 million this weekend, bringing its international tally to $37.1 million.
Ocean’s 8 has grossed $116 million globally, with $79 million from the domestic box office.