Coco: Disney-Pixar Animation Dominates Thanksgiving Box-Office

Disney-Pixar’s “Coco” handily won the Thanksgiving holiday box office over the second weekend of Warner-DC Entertainment’s “Justice League,” with $71.2 million at 3,987 North American sites during the Wednesday-Sunday period.

“Justice League” earned $60 million at 4,051 locations during the same weekend. The superhero action-adventure, the fifth in the DC Extended Universe, has grossed $172 million in its first 10 days.

“Coco” marks records for what is the third-best Thanksgiving holiday opening ever, trailing 3 other titles, all Disney: “Frozen” with $93 million in 2013, “Moana” with $82 million in 2017, and “Toy Story 3” with $80 million in 2010.

Audiences polled by comScore’s PostTrak gave “Coco” strong ratings with 66% calling it “excellent,” and another 23% rating it “very good.”  Surveys also showed 77% of viewers saying they would “definitely recommend” the movie to friends and 20% saying they would watch it again in a theater.

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